Every industry has its trade show, and so do the firefighters. But unlike other industries, where booths filled with sales people and presentations by subject matter experts dominate, the firefighters know how to put up a decent parade.
In fact, the fire truck parade is on the same level as the annual holiday parades, well attended, and very interesting. Here is a video from last year:
The parade starts promptly at noon, and will probably not last for too long, so it pays to be there before 12. The parade route is down Fayetteville from the Capitol, and then hops over to Salisbury, passes the Convention Center (another good viewing area) and ends in a static display in front of the Performing Arts Center, where all the trucks can be viewed from up close.